Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Upper Saddle River, N.J: Pearson / Prentice Hall.
Chicago Style CitationKotler, Philip, and Gary Armstrong. Principles of Marketing. 17th ed. Upper Saddle River, N.J: Pearson / Prentice Hall, 2018.
MLA CitationKotler, Philip, and Gary Armstrong. Principles of Marketing. 17th ed. Upper Saddle River, N.J: Pearson / Prentice Hall, 2018.
Warning: These citations may not always be 100% accurate.