Marketing management : An Asian perspective
| Other Authors: | Siew, Meng Leong, AngKeller, Kevin Lane, Swee, Hoon, Chin, Tiong Tan |
|---|---|
| Format: | Open Shelf |
| Published: |
Harlow, England:
Pearson Education,
2018.
|
| Edition: | 7th ed. |
| Subjects: |
| Physical Description: |
xxvi; 845p: ill; 28cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781292089584 |