Principles of marketing : Philip Kotler, Gary Amstrong with Marc Oliver Opresnik.
Main Author: | Kotler, Philips |
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Other Authors: | Armstrong, Gary |
Format: | Open Shelf |
Published: |
Harlow, England:
Pearson,
2018.
|
Edition: | 17th ed. Global edition. |
Subjects: |
Physical Description: |
734p: ill; 28cm. |
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ISBN: |
978129220178 |