Kotler, P., & Armstrong, G. (2018). Principles of marketing: Philip Kotler, Gary Amstrong with Marc Oliver Opresnik (17th ed. Global edition.). Harlow, England: Pearson.
Chicago Style CitationKotler, Philips, and Gary Armstrong. Principles of Marketing: Philip Kotler, Gary Amstrong With Marc Oliver Opresnik. 17th ed. Global edition. Harlow, England: Pearson, 2018.
MLA CitationKotler, Philips, and Gary Armstrong. Principles of Marketing: Philip Kotler, Gary Amstrong With Marc Oliver Opresnik. 17th ed. Global edition. Harlow, England: Pearson, 2018.
Warning: These citations may not always be 100% accurate.