Essentials of marketing : a marketing :

Main Author: Perreault, William D
Other Authors: Mc Carthy, E. Jerome, Cannon, Joseph P
Format: Open Shelf
Published: New York, NY: Mc Graw Hill Education, 2017.
Subjects:
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100 1 |a Perreault, William D  
245 1 0 |a Essentials of marketing :   |b a marketing :   |b a marketing :   |b strategy planning approach   |c William D. Perreault, Joseph P. Cannon, E. Jerome Mc Carthy. 
260 2 |a New York, NY:   |b Mc Graw Hill Education,   |c 2017. 
300 |a xxxi; 752p:   |b ill ; 28cm. 
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700 1 0 |a Cannon, Joseph P  
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