Principles of Service Marketing and Management

Main Author: Lovelock,Christoper (Author)
Other Authors: Wright, Lauren
Format: Open Shelf
Published: Upper Saddle River, New Jersey: Prentice-Hall, Inc., [1999].
Subjects:
LEADER 00908pamja2200265 4500
001 0000118761_0004
005 20171218090000.0
020 |a 013676875X  
020 |a 9780136768753  
090 0 0 |a HD 9981.5   |b .L683 1999 
100 1 |a Lovelock,Christoper   |e author.  
245 1 0 |a Principles of Service Marketing and Management   |c Christopher Lovelock, Lauren Wright. 
264 1 |a Upper Saddle River, New Jersey:   |b Prentice-Hall, Inc.,   |c [1999]. 
264 4 |c [c]1999. 
300 |a xvii, 414 pages:   |b illustrations;   |c 26cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
500 |a Includes bibliographical references and index 
650 0 0 |a Service industries   |x Marketing   |z United States  
650 0 0 |a Service industries   |x Management   |z United States  
700 1 |a Wright, Lauren  
999 |a 0000200539 
999 |a 0000200540 
999 |a 0000200541