Principles of Service Marketing and Management
| Main Author: | Lovelock,Christoper (Author) |
|---|---|
| Other Authors: | Wright, Lauren |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, New Jersey:
Prentice-Hall, Inc.,
[1999].
|
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xvii, 414 pages: illustrations; 26cm. |
| ISBN: |
013676875X 9780136768753 |