Lovelock,Christoper, & Wright, L. (1999). Principles of Service Marketing and Management. Upper Saddle River, New Jersey: Prentice-Hall, Inc..
Chicago Style CitationLovelock,Christoper, and Lauren Wright. Principles of Service Marketing and Management. Upper Saddle River, New Jersey: Prentice-Hall, Inc., 1999.
MLA CitationLovelock,Christoper, and Lauren Wright. Principles of Service Marketing and Management. Upper Saddle River, New Jersey: Prentice-Hall, Inc., 1999.
Warning: These citations may not always be 100% accurate.