Services marketing : integrating customer focus across the firm

Other Authors: Wilson, Alan
Format: Open Shelf
Published: Berkshire: McGraw-Hill Education, c2012.
Edition: Second European ed..
Subjects:
LEADER 00627pamja2200193 4500
001 0000118726_0030
005 20171213090000.0
020 |a 9780077131715  
090 0 0 |a HF5415.122   |b .S473 2012 
245 1 0 |a Services marketing :   |b integrating customer focus across the firm   |c Alan Wilson...[et.al]. 
250 |a Second European ed.. 
260 |a Berkshire:   |b McGraw-Hill Education,   |c c2012. 
300 |a xxv; 559p.:   |b col. ill.;   |c 26cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing  
650 0 |a Services industries  
650 0 |a Customer sevices  
700 0 |a Wilson, Alan  
999 |a 0000200767