Services marketing : integrating customer focus across the firm
| Other Authors: | Wilson, Alan |
|---|---|
| Format: | Open Shelf |
| Published: |
Berkshire:
McGraw-Hill Education,
c2012.
|
| Edition: | Second European ed.. |
| Subjects: |
| Physical Description: |
xxv; 559p.: col. ill.; 26cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780077131715 |