Osterwalder, A., & Pigneur, Y. (2010). Business model generation:: A handbook for visionaries, game changers, and challengers. Hoboken, N.J.:: John Wiley & Sons,.
Chicago Style CitationOsterwalder, Alexander, and Yves Pigneur. Business Model Generation:: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, N.J.:: John Wiley & Sons,, 2010.
MLA CitationOsterwalder, Alexander, and Yves Pigneur. Business Model Generation:: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, N.J.:: John Wiley & Sons,, 2010.
Warning: These citations may not always be 100% accurate.