Creative Strategy In Advertising
| Main Author: | Bonnie L Drewniany |
|---|---|
| Other Authors: | A. Jerome Jewler |
| Format: | Open Shelf |
| Published: |
USA:
Wadsworth Cengage Learning,
c2014.
|
| Edition: | Eleventh Edition. |
| Subjects: |
| LEADER | 00614pamja2200205 4500 | ||
|---|---|---|---|
| 001 | 0000118270_0014 | ||
| 005 | 20171114090000.0 | ||
| 020 | |a 9781133307266 | ||
| 020 | |a 1133307264 | ||
| 090 | 0 | 0 | |a HF5825 |b .B662 2014 |
| 100 | 1 | |a Bonnie L Drewniany | |
| 245 | 1 | 0 | |a Creative Strategy In Advertising |c Bonnie L. Drewniany, A Jerome Jewler. |
| 250 | |a Eleventh Edition. | ||
| 260 | |a USA: |b Wadsworth Cengage Learning, |c c2014. | ||
| 300 | |a xviii, 314pages; |c 26cm. | ||
| 504 | |a Includes index | ||
| 650 | 0 | |a Advertising copy | |
| 650 | 0 | |a Advertising layout typography | |
| 700 | 0 | |a A. Jerome Jewler | |
| 999 | |a 0000199520 | ||