Bonnie L Drewniany, & A. Jerome Jewler. (2014). Creative Strategy In Advertising (Eleventh Edition.). USA: Wadsworth Cengage Learning.
Chicago Style CitationBonnie L Drewniany, and A. Jerome Jewler. Creative Strategy In Advertising. Eleventh Edition. USA: Wadsworth Cengage Learning, 2014.
MLA CitationBonnie L Drewniany, and A. Jerome Jewler. Creative Strategy In Advertising. Eleventh Edition. USA: Wadsworth Cengage Learning, 2014.
Warning: These citations may not always be 100% accurate.