Managing Product Management : Empowering Your Organization To Produce Competitive Products And Brands
| Main Author: | Steven Haines |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill,
c2012.
|
| Subjects: |
| Physical Description: |
xiii, 271pages; 24cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780071769976 |