Marketing Management 15e : Always Learning
| Main Author: | Philip Kotler |
|---|---|
| Other Authors: | Kevin Lane Keller |
| Format: | Open Shelf |
| Published: |
England:
Pearson Prentice Hall,
c2016.
|
| Edition: | 15th. |
| Series: |
Global Edition
|
| Subjects: |
| Physical Description: |
136 pages: illustrations, color; 28cm. |
|---|---|
| Bibliography: |
Includes glossary and index |
| ISBN: |
9781292092621 1292092629 |