Marketing strategy : a decision-focused approach
| Main Author: | Walker, Orville C. |
|---|---|
| Other Authors: | Mullins, John W. |
| Published: |
New York, NY:
McGraw-Hill/Irwin,
2014..
|
| Edition: | 8th ed.. |
| Subjects: |
| LEADER | 00563pampa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000118185_0030 | ||
| 005 | 20171109090000.0 | ||
| 020 | |a 9780078028946 | ||
| 090 | 0 | 0 | |a HF5415.13 |b .W354 2014 |
| 100 | 1 | |a Walker, Orville C. | |
| 245 | 1 | 0 | |a Marketing strategy : |b a decision-focused approach |c Orville C. Walker, Jr., John W. Mullins. |
| 250 | |a 8th ed.. | ||
| 260 | |a New York, NY: |b McGraw-Hill/Irwin, |c 2014.. | ||
| 300 | |a xvi, 368p.: |b ill.; |c 25cm.. | ||
| 500 | |a Includes index | ||
| 650 | 0 | |a Marketing |x Management | |
| 700 | 1 | |a Mullins, John W. | |
| 999 | |a 0000199307 | ||