Marketing strategy : a decision-focused approach
| Main Author: | Walker, Orville C. |
|---|---|
| Other Authors: | Mullins, John W. |
| Published: |
New York, NY:
McGraw-Hill/Irwin,
2014..
|
| Edition: | 8th ed.. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xvi, 368p.: ill.; 25cm.. |
| ISBN: |
9780078028946 |