Walker, O. C., & Mullins, J. W. (2014). Marketing strategy: A decision-focused approach (8th ed.). New York, NY: McGraw-Hill/Irwin.
Chicago Style CitationWalker, Orville C., and John W. Mullins. Marketing Strategy: A Decision-focused Approach. 8th ed. New York, NY: McGraw-Hill/Irwin, 2014.
MLA CitationWalker, Orville C., and John W. Mullins. Marketing Strategy: A Decision-focused Approach. 8th ed. New York, NY: McGraw-Hill/Irwin, 2014.
Warning: These citations may not always be 100% accurate.