APA Citation

Barry,Pete. (2008). The Advertising Concept Book: Think now,design later:a complete guide to creative idea strategies and campaigns. London: Thames & Hudson.

Chicago Style Citation

Barry,Pete. The Advertising Concept Book: Think Now,design Later:a Complete Guide to Creative Idea Strategies and Campaigns. London: Thames & Hudson, 2008.

MLA Citation

Barry,Pete. The Advertising Concept Book: Think Now,design Later:a Complete Guide to Creative Idea Strategies and Campaigns. London: Thames & Hudson, 2008.

Warning: These citations may not always be 100% accurate.