Marketing for entrepreneurs and SMEs : a global perspective

Main Author: Ruzzier, Maja Konecnik, author.
Other Authors: Ruzzier, Mitja, author., Hisrich, Robert D., author.
Format: Open Shelf
Published: Cheltenham, UK: Northampton, MA, USA: Edward Elgar Pub., [2013].
Subjects:
LEADER 00757pamja2200205 4500
001 0000117774_0008
005 20171023090000.0
020 |a 9781781955963  
040 |a worldcat 
090 0 0 |a HF5415.13   |b .R894 2013 
100 1 |a Ruzzier, Maja Konecnik, author.  
245 1 0 |a Marketing for entrepreneurs and SMEs :   |b a global perspective   |c Maja Konecnik Ruzzier, Mitja Ruzzier, Robert D. Hisrich.. 
260 |a Cheltenham, UK:   |b Northampton, MA, USA:   |b Edward Elgar Pub.,   |c [2013]. 
300 |a viii, 250 p.;   |c 24 cm. 
504 |a Includes bibliographical references and index. 
650 0 |a Marketing -- Management.  
650 0 |a Small business -- Management.  
700 1 |a Ruzzier, Mitja, author.  
700 1 |a Hisrich, Robert D., author.  
999 |a 0000198188