Marketing for entrepreneurs and SMEs : a global perspective

Main Author: Ruzzier, Maja Konecnik, author.
Other Authors: Ruzzier, Mitja, author., Hisrich, Robert D., author.
Format: Open Shelf
Published: Cheltenham, UK: Northampton, MA, USA: Edward Elgar Pub., [2013].
Subjects:
Physical Description: viii, 250 p.; 24 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9781781955963