Manager's guide to marketing, advertising, and publicity
| Main Author: | Callen, Barry |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
McGraw Hill,
c2010.
|
| Series: |
Briefcase books
|
| Subjects: |
| LEADER | 00567pamja2200205 4500 | ||
|---|---|---|---|
| 001 | 0000117766_0008 | ||
| 005 | 20171023090000.0 | ||
| 020 | |a 9780071627962 | ||
| 040 | |a ohiolink | ||
| 090 | 0 | 0 | |a HF5415 |b .C354 2010 |
| 100 | 1 | |a Callen, Barry | |
| 245 | 1 | 0 | |a Manager's guide to marketing, advertising, and publicity |c Barry Callen. |
| 260 | |a New York: |b McGraw Hill, |c c2010. | ||
| 300 | |a xviii, 250 p.: |b ill.; |c 23 cm. | ||
| 440 | 0 | |a Briefcase books | |
| 500 | |a Includes index | ||
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Publicity | |
| 650 | 0 | |a Advertising | |
| 999 | |a 0000198183 | ||