Manager's guide to marketing, advertising, and publicity
| Main Author: | Callen, Barry |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
McGraw Hill,
c2010.
|
| Series: |
Briefcase books
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xviii, 250 p.: ill.; 23 cm. |
| ISBN: |
9780071627962 |