Marketing and the common good : essays from Notre Dame on societal impact

Other Authors: Murphy, Patrick E.( 1948-), Sherry, John F.
Format: Open Shelf
Published: Abingdon, Oxon: Routledge, 2014.
Subjects:
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020 |a 9780415828826  
040 |a ohiolink 
090 0 0 |a HF5415   |b .M373 2014 
245 1 0 |a Marketing and the common good :   |b essays from Notre Dame on societal impact   |c edited by Patrick E. Murphy and John F. Sherry, Jr. 
260 |a Abingdon, Oxon:   |b Routledge,   |c 2014. 
300 |a xxii, 328 pages;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index 
650 0 |a Social marketing  
650 0 |a Marketing   |x Moral and ethical aspects  
700 1 |a Murphy, Patrick E.(  |d 1948-)  
700 1 |a Sherry, John F.  
999 |a 0000197794