MKTG 8
| Main Author: | Lamb, Charles W. (Author) |
|---|---|
| Other Authors: | Hair, Joseph F., McDaniel, Carl |
| Format: | Open Shelf |
| Published: |
Mason, OH:
South-Western/Cengage Learning,
♭2015.
[2015]. |
| Edition: | Student edition. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xiii, 420 pages, 20 pages of pull-out flashcards: color illustrations; 28 cm. |
| ISBN: |
9781285432625 |