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| LEADER |
00824pamja2200253 4500 |
| 001 |
0000117591_0008 |
| 005 |
20171015090000.0 |
| 020 |
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|a 9781743078655
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| 040 |
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|a ump
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| 090 |
0 |
0 |
|a HF5823
|b .B454 2012
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| 100 |
1 |
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|a Belch, George E.
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| 245 |
1 |
0 |
|a Advertising and promotion :
|b an integrated marketing communications perspective
|c George E. Belch & Michael A. Belch.
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| 250 |
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|a 9th ed..
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| 260 |
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|a New York, NY:
|b McGraw-Hill Irwin,
|c c2012.
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| 300 |
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|a xxxiv, 828 p.:
|b ill. (chiefly col.);
|c 29 cm..
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| 336 |
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|a text
|2 rdacontent
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| 337 |
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|a unmediated
|2 rdamedia
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| 338 |
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|a volume
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Sales promotion
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| 650 |
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0 |
|a Advertising
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| 650 |
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0 |
|a Communication in marketing
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| 700 |
1 |
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|a Belch, Michael A.
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| 999 |
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|a 0000198009
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