Advertising and promotion : an integrated marketing communications perspective
| Main Author: | Belch, George E. |
|---|---|
| Other Authors: | Belch, Michael A. |
| Format: | Open Shelf |
| Published: |
New York, NY:
McGraw-Hill Irwin,
c2012.
|
| Edition: | 9th ed.. |
| Subjects: |
| Physical Description: |
xxxiv, 828 p.: ill. (chiefly col.); 29 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781743078655 |