Belch, G. E., & Belch, M. A. (2012). Advertising and promotion: An integrated marketing communications perspective (9th ed.). New York, NY: McGraw-Hill Irwin.
Chicago Style CitationBelch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. New York, NY: McGraw-Hill Irwin, 2012.
MLA CitationBelch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. New York, NY: McGraw-Hill Irwin, 2012.
Warning: These citations may not always be 100% accurate.