Global Marketing
| Main Author: | Warren J.Keegan |
|---|---|
| Other Authors: | Mark C. Green |
| Format: | Open Shelf |
| Published: |
Boston:
Pearson Education Limited (US),
c2015.
|
| Edition: | 8th. Edition. |
| Series: |
Global Edition
|
| Subjects: |
| Physical Description: |
608 pages: illustrations, color; 28cm.. |
|---|---|
| Bibliography: |
includes Glosary and index |
| ISBN: |
9781292017389 1292017384 |