Marketing Strategy : A Decision-Focused Approach

Main Author: Orville C. Walker
Other Authors: Harper W. Boyd Jr, Jean - Claude Larreche, John W. Mullins
Format: Open Shelf
Published: New York,NY: The McGraw - Hill Companies Inc., c2006.
Edition: 5th ed..
Subjects:
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005 20171003090000.0
020 |a 9780071116749  
020 |a 0071116745  
090 0 0 |a HF5415.13   |b .O783 2006 
100 1 |a Orville C. Walker  
245 0 0 |a Marketing Strategy :   |b A Decision-Focused Approach   |c Orville C.Walker, Jr, John W.Mullins, Harper W.Boyd Jr, Jean-Claude Larreche. 
250 |a 5th ed.. 
260 |a New York,NY:   |b The McGraw - Hill Companies Inc.,   |c c2006. 
300 |a xx, 346pages:   |b illustrations, color;   |c 25cm.. 
504 |a Includes index 
650 0 0 |a Philosophy & Psychology  
650 0 0 |a Marketing--Management  
700 1 |a Harper W. Boyd Jr  
700 1 |a Jean - Claude Larreche  
700 1 |a John W. Mullins  
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999 |a 0000208334 
999 |a 0000208335 
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