Orville C. Walker, Harper W. Boyd Jr, Jean - Claude Larreche, & John W. Mullins. (2006). Marketing Strategy: A Decision-Focused Approach (5th ed.). New York,NY: The McGraw - Hill Companies Inc..
Chicago Style CitationOrville C. Walker, Harper W. Boyd Jr, Jean - Claude Larreche, and John W. Mullins. Marketing Strategy: A Decision-Focused Approach. 5th ed. New York,NY: The McGraw - Hill Companies Inc., 2006.
MLA CitationOrville C. Walker, Harper W. Boyd Jr, Jean - Claude Larreche, and John W. Mullins. Marketing Strategy: A Decision-Focused Approach. 5th ed. New York,NY: The McGraw - Hill Companies Inc., 2006.
Warning: These citations may not always be 100% accurate.