Marketing Strategy : A Decision-Focused Approach
| Main Author: | Orville C. Walker |
|---|---|
| Other Authors: | Harper W. Boyd Jr, Jean - Claude Larreche, John W. Mullins |
| Format: | Open Shelf |
| Published: |
New York,NY:
The McGraw - Hill Companies Inc.,
c2006.
|
| Edition: | 5th ed.. |
| Subjects: |
| Physical Description: |
xx, 346pages: illustrations, color; 25cm.. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
9780071116749 0071116745 |