Marketing : An Introduction
| Main Author: | Gary Armstrong |
|---|---|
| Other Authors: | Philip Kotler |
| Published: |
Upper Saddle River, NJ:
Pearson/Prentice Hall Inc.,
c2005.
|
| Edition: | 7th ed.. |
| Subjects: |
| Physical Description: |
xxvi, 579p.: illustrations, color; 28cm.. |
|---|---|
| Bibliography: |
Includes appendix, glossary, notes and index |
| ISBN: |
9780131273122 0131273124 |