Marketing : An Introduction

Main Author: Gary Armstrong
Other Authors: Philip Kotler
Published: Upper Saddle River, NJ: Pearson/Prentice Hall Inc., c2005.
Edition: 7th ed..
Subjects:
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100 1 |a Gary Armstrong  
245 0 0 |a Marketing :   |b An Introduction   |c Gary Armstrong, Philip Kotler. 
250 |a 7th ed.. 
260 |a Upper Saddle River, NJ:   |b Pearson/Prentice Hall Inc.,   |c c2005. 
300 |a xxvi, 579p.:   |b illustrations, color;   |c 28cm.. 
504 |a Includes appendix, glossary, notes and index 
650 0 0 |a Marketing  
650 0 0 |a Marketing--Management  
700 1 |a Philip Kotler  
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