Marketing Management : A Strategic Decision - Making Approach
Main Author: | John W. Mullins |
---|---|
Other Authors: | Orville C.Walker, Harper W. Boyd Jr, Jean - Claude Larreche |
Format: | Open Shelf |
Published: |
New York, NY:
The McGraw - Hill Companies Inc.,
c2005.
|
Edition: | Fifth Edition. |
Series: |
McGraw Hill International Edition
|
Subjects: | |
Online Access: |
Synopsis |
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