Marketing Management : A Strategic Decision - Making Approach

Main Author: John W. Mullins
Other Authors: Orville C.Walker, Harper W. Boyd Jr, Jean - Claude Larreche
Format: Open Shelf
Published: New York, NY: The McGraw - Hill Companies Inc., c2005.
Edition: Fifth Edition.
Series: McGraw Hill International Edition
Subjects:
Online Access: Synopsis
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245 0 0 |a Marketing Management :   |b A Strategic Decision - Making Approach   |c John W.Mullins, Orville C.Walker Jr., Harper W.Boyd Jr., Jean - Claude Larreche. 
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490 0 |a McGraw Hill International Edition 
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650 0 0 |a Marketing   |x Management  
700 1 |a Orville C.Walker  
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