Marketing Management : A Strategic Decision - Making Approach
| Main Author: | John W. Mullins |
|---|---|
| Other Authors: | Orville C.Walker, Harper W. Boyd Jr, Jean - Claude Larreche |
| Format: | Open Shelf |
| Published: |
New York, NY:
The McGraw - Hill Companies Inc.,
c2005.
|
| Edition: | Fifth Edition. |
| Series: |
McGraw Hill International Edition
|
| Subjects: | |
| Online Access: |
Synopsis |
| Physical Description: |
xxiv, 520pages: illustration; 26cm. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
0071251820 9780071251822 |