John W. Mullins, Orville C.Walker, Harper W. Boyd Jr, & Jean - Claude Larreche. (2005). Marketing Management: A Strategic Decision - Making Approach (Fifth Edition.). New York, NY: The McGraw - Hill Companies Inc..
Chicago Style CitationJohn W. Mullins, Orville C.Walker, Harper W. Boyd Jr, and Jean - Claude Larreche. Marketing Management: A Strategic Decision - Making Approach. Fifth Edition. New York, NY: The McGraw - Hill Companies Inc., 2005.
MLA CitationJohn W. Mullins, Orville C.Walker, Harper W. Boyd Jr, and Jean - Claude Larreche. Marketing Management: A Strategic Decision - Making Approach. Fifth Edition. New York, NY: The McGraw - Hill Companies Inc., 2005.
Warning: These citations may not always be 100% accurate.