Integrated marketing communication : creating spaces for engagement

Other Authors: Persuit, Jeanne M, Marinchak, Christina L. McDowell
Format: Open Shelf
Published: Lanham, Maryland: Lexington, 2016.
Subjects:
LEADER 00752pamja2200229 4500
001 0000116046_0034
005 20170822090000.0
020 |a 9781498540025  
040 |a LC 
090 1 0 |a HF 5415.123 .I58 2016  
245 1 0 |a Integrated marketing communication :   |b creating spaces for engagement   |c edited by Jeanne M. Pursuit and Christina L. McDowell Marichak. 
260 3 |a Lanham, Maryland:   |b Lexington,   |c 2016. 
300 |a vii; 189 p.;   |c 24cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a communication in marketing  
650 0 0 |a Customer relationship  
700 0 0 |a Persuit, Jeanne M  
700 0 0 |a Marinchak, Christina L. McDowell  
740 0 2 |a Title 
852 0 2 |a Open shelves 
998 0 0 |a 0000173862 
999 |a 0000173862