Integrated marketing communication : creating spaces for engagement
| Other Authors: | Persuit, Jeanne M, Marinchak, Christina L. McDowell |
|---|---|
| Format: | Open Shelf |
| Published: |
Lanham, Maryland:
Lexington,
2016.
|
| Subjects: |
| Physical Description: |
vii; 189 p.; 24cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781498540025 |