APA Citation

Gilligan, C., & Hird, M. (1986). International marketing: Strategy and management. London Dover N.H.: Croom Helm.

Chicago Style Citation

Gilligan, Colin., and Martin Hird. International Marketing: Strategy and Management. London Dover N.H.: Croom Helm, 1986.

MLA Citation

Gilligan, Colin., and Martin Hird. International Marketing: Strategy and Management. London Dover N.H.: Croom Helm, 1986.

Warning: These citations may not always be 100% accurate.