Kotler, P., & Armstrong, G. (2012). Principles Of Marketing (14th. ed.). Harlow, England: Pearson.
Chicago Style CitationKotler, Philip, and Gary Armstrong. Principles Of Marketing. 14th. ed. Harlow, England: Pearson, 2012.
MLA CitationKotler, Philip, and Gary Armstrong. Principles Of Marketing. 14th. ed. Harlow, England: Pearson, 2012.
Warning: These citations may not always be 100% accurate.