MKTG 6.
| Main Author: | Lamb, Charles W |
|---|---|
| Other Authors: | Hair, Joseph F, Mcdaniel, Carl |
| Format: | Open Shelf |
| Published: |
USA:
South-Western Cengage Learnin,
2013.
|
| Physical Description: |
xvi, 40p; .ill; 28cm. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
9781133190110 |