APA Citation

Kotler, P., & Armstrong, G. (2010). Principles of marketing ; 13th.ed. (13th.ed.). Upper Saddle River: Pearson.

Chicago Style Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing ; 13th.ed. 13th.ed. Upper Saddle River: Pearson, 2010.

MLA Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing ; 13th.ed. 13th.ed. Upper Saddle River: Pearson, 2010.

Warning: These citations may not always be 100% accurate.