Marketing management ; an asian perspective ; 5th.ed..
Main Author: | Kotler, Philip |
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Other Authors: | Keller, Kevin Lane, Swee Hoon Ang |
Format: | Open Shelf |
Published: |
Singapore:
Prentice Hall,
2009.
|
Edition: | 5th.ed.. |
Physical Description: |
750p.: ill. (some col.); 27cm. |
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Bibliography: |
Includes index |
ISBN: |
9789810679934 |