Basic marketing ; a marketing strategy planning approach ;18th.ed..
| Main Author: | Jr, William D. Perreault |
|---|---|
| Other Authors: | McCarthy, E.Jerome, Cannon, Joseph P. |
| Format: | Open Shelf |
| Published: |
New York:
McGraw Hill,
2011.
|
| LEADER | 00517pamja2200169 4500 | ||
|---|---|---|---|
| 001 | 0000101845_0029 | ||
| 005 | 20180409090000.0 | ||
| 020 | |a 9780071221108 | ||
| 090 | 0 | 0 | |a HF5415.13 |b .M369 2011 |
| 100 | 0 | |a Jr, William D. Perreault | |
| 245 | 1 | 0 | |a Basic marketing ; a marketing strategy planning approach ;18th.ed.. |
| 260 | |a New York: |b McGraw Hill, |c 2011. | ||
| 300 | |a xxvii , 743p.: |b ill. (some col.); |c 27 cm. | ||
| 504 | |a Includes index | ||
| 700 | 0 | |a McCarthy, E.Jerome | |
| 700 | 0 | |a Cannon, Joseph P. | |
| 999 | |a 0000171479 | ||