Basic marketing ; a marketing strategy planning approach ;18th.ed..
| Main Author: | Jr, William D. Perreault |
|---|---|
| Other Authors: | McCarthy, E.Jerome, Cannon, Joseph P. |
| Format: | Open Shelf |
| Published: |
New York:
McGraw Hill,
2011.
|
| Physical Description: |
xxvii , 743p.: ill. (some col.); 27 cm. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
9780071221108 |