APA Citation

Jr, W. D. P., McCarthy, E., & Cannon, J. P. (2011). Basic marketing ; a marketing strategy planning approach ;18th.ed. New York: McGraw Hill.

Chicago Style Citation

Jr, William D. Perreault, E.Jerome McCarthy, and Joseph P. Cannon. Basic Marketing ; a Marketing Strategy Planning Approach ;18th.ed. New York: McGraw Hill, 2011.

MLA Citation

Jr, William D. Perreault, E.Jerome McCarthy, and Joseph P. Cannon. Basic Marketing ; a Marketing Strategy Planning Approach ;18th.ed. New York: McGraw Hill, 2011.

Warning: These citations may not always be 100% accurate.