Strategic brand management ; 3rd.ed..
| Main Author: | Keller, Kevin Lane |
|---|---|
| Format: | Open Shelf |
| Published: |
Upple Saddle River:
Pearson,
2008.
|
| Physical Description: |
679p.: ill. (some col.); 25 cm. |
|---|---|
| Bibliography: |
Includes index |
| ISBN: |
9780132336222 |