APA Citation

Keller, K. L. (2008). Strategic brand management ; 3rd.ed. Upple Saddle River: Pearson.

Chicago Style Citation

Keller, Kevin Lane. Strategic Brand Management ; 3rd.ed. Upple Saddle River: Pearson, 2008.

MLA Citation

Keller, Kevin Lane. Strategic Brand Management ; 3rd.ed. Upple Saddle River: Pearson, 2008.

Warning: These citations may not always be 100% accurate.